“One plot. We did not wait for a second truck.”
Chiara B. · Producer
Recce the arcade. Hold one white. Do not invent a postcard Dolomite.
Alrernative produces commercial photography and motion from Trento. Stills and film share a recce so a lookbook does not argue with a cut, and a campaign does not arrive as two vendors in public.
The rooms on Via Manci hold tabletop, a compact cyclorama, and a colour desk. Clients review tethered stills and a calibrated picture in one visit. Product and grade are not two appointments.
Location days stay on the stone we recce. Bounce and a quiet key match the arcade; we do not gel a brochure sunset onto a grey street. If the weather turns we wait or we rewrite the shot.
Agencies come with a media plan. We name masters for print, 1:1 and 9:16, keep a working project for the revision window, and hand an archive another team can open a year later.
People
A core crew that travels. Local support when the story needs it. Finishing stays in Trento.
Director
Stills
Colour
Producer
Milestones
2017 Practice opens in Trento
2019 Motion and stills share one plot
2021 Finishing suite on the same floor
2023 European location unit
2025 Expanded tabletop and grade desk
Clients
“The room looks like the arcade that afternoon.”
Paolo M. · Hotel brand
“A LUT and frames. I did not invent Trento.”
Sara T. · Retoucher
Tabletop, a small cyclorama, and a colour-managed finishing desk at Via Manci 18, Trento. Tethered stills and a calibrated monitor in one visit so a pack shot and a film pull are decided in the same room.
See the studio