Cameras
Stills and cinema bodies kept in Trento, matched primes so stills and motion share a field of view.
Alrernative produces commercial photography and motion from Trento. Stills and film share a recce so a lookbook does not argue with a cut, and a campaign does not arrive as two vendors in public. The rooms on Via Manci hold tabletop, a compact cyclorama, and a colour desk. Clients review tethered stills and a calibrated picture in one visit. Product and grade are not two appointments. Location days stay on the stone we recce. Bounce and a quiet key match the arcade; we do not gel a brochure sunset onto a grey street. If the weather turns we wait or we rewrite the shot. Agencies come with a media plan. We name masters for print, 1:1 and 9:16, keep a working project for the revision window, and hand an archive another team can open a year later.
Clients review tethered stills and a calibrated picture in one visit. Product tabletop lives in the same building as grade, so a pack shot and a film pull are not two cities apart.
Address: Via Manci 18, Trento 38122, Italy. +39 0461 261 4180. info@alrernative.online.
On the floor
Equipment and rooms
Lighting
Arcade overcast first. Bounce and a quiet key that match Trento stone, not a sunset LUT.
Grip
Stands, flags, and support that the truck can actually carry.
Finishing
Colour-managed suite in Trento for HDR and SDR, and a stills pipeline that accepts tethered captures.
Studio
Tabletop, a small cyclorama, and a colour-managed finishing desk at Via Manci 18, Trento. Tethered stills and a calibrated monitor in one visit so a pack shot and a film pull are decided in the same room.